Our Coffee

New Roots Coffee Company is proud bring exceptional specialty coffees to Northern Wisconsin!

Roasting Exceptional Specialty Coffees

We are obsessed with roasting coffees that are dazzling in the cup. As an independent coffee roaster we spend a lot of time cupping coffee samples, talking with our importing partners, consulting of specialty coffee industry veterans and tinkering with our blends.

Deep Respect for Coffee and the Families that Grow It

We depend on the expertise of the coffee farmers that grow the coffee that we roast. Our great respect for them leads us to pay high prices for amazing lots of green coffee. This is attention to detail is very evident when you brew up a cup of coffee from our fresh coffee beans.

Recently we began buying and roasting coffees from the east African county of Burundi. Their coffee have proved to be outstanding in the cup with stunning notes of red wine, fruit and a lovely heavy body. We are more the happy to pay 25% above market value for this coffee because we are so smitten by it. This rewards small coffee farmers for their sweat, passion and expertise. When you purchase one of our coffees from Burundi get outstanding taste and value that you can feel good about.


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